As the leading iPad magazine in the UK, we at T3 have looked on with some amusement as certain other magazines claim hilarious figures for their digital editions that the Apple App Store charts and our own data prove to be more than a little extravagant.
Ah, smoke and mirrors, everyone’s got a crust to earn.
Yet it hasn’t been great for advertiser clarity, so we’ve gone better than being 2011’s 9th highest-grossing iPad app full stop, topping Apple’s Newsstand charts every month and having an independent auditor assess our numbers, by actually putting official, concrete industry figures out there and becoming the first digital magazine certified by ABC (the Audit Bureau of Circulations, initial fans).
Yes, that’s right, T3: iPad Edition is now an accredited magazine in its own right, away from the T3 print edition, with an ABC of 17,682 all of its own. Full story on the ABC’s site here.
We’re hoping that this leads the way to other magazines whose interactive edition advertising doesn’t directly mirror their print counterparts to put their figures on the table too, so we’re all playing the same commercial game. This will, in turn, raise the profile of what is, despite some strange industry negativity, a burgeoning sector.
The funny thing is, magazine’s print ABCs have a digital figure attached to them, too, for exact replica editions such as Zinio where all the print ads are included, and in the last ABCs T3’s certificate boasted 7k-plus sales, second behind Men’s Health.
This means, all in, our digital monthly sales are galloping past 25,000, more than a third of our circulation. Not bad for an industry which is supposedly not catching on, but we’ll leave the mainstream media press to focus on the print declines over the success stories in a harsh climate.
In other news, we have a new issue out and it’s packed full of Microsoft v Apple malarkey, Nexus 7 tomfoolery and social politicking shenanigans. Enjoy the new T3 in one of its many multimedia flavours here…